Yes, #1 is certainly prime real estate. Many searchers click on the top result and take whatever the landing page says as gospel, therefore they see no reason to continue on to #2.
Of those who do go back and try #2, many of those will be satisfied and not try #3.
Of course there are a couple of things to consider as well:
1 - A great title and description (as displayed by Google) can increase the percentage of clicks on a lower ranked page.
2 - My personal experience has shown that a spot on the bottom of the page (#10) draws more clicks than a spot in the middle (#4-#9). (Of course your milage may vary on this one and I certainly don't recommend aiming for the #10 spot.)
|