When cbp tipped us off about the introduction of Web Alerts back in March, Google's own blurb went as follows.
"Some handy uses of Google Web Alerts include:
keeping current on a competitor or industry
monitoring references to your name or company
finding out when people link to your site
discovering new websites on a certain topic."
I subscribe to them and it certainly helps me know how I'm stacking up against my competition.
Duncan
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