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Originally Posted by bhartzer
And if you guarantee anything (products or even search engine rankings) you need to stand behind your guarantee and give refunds if you or your products fall short.
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...or pick and choose those industries that you are familiar with. Historically
SEO companies fall short (most of the time) because they believe they can succeed "in all industries" with but the knowledge of a few keywords from some tool that really doesn't know the merits of the industry! :-)