Teresa,

You are in a VERY combatitive area with your gift shop. It sure takes time to get visitors to your site. And your "buying" ratio is sky high.
What you need is visitors, quality visitors, targeted visitors. This very much involves page setups so you can be found in the search engins. You need to work on that. Get listed in all the major SE. Work on your link pages. Those are just a few tips you should look further into.
It took our site a good 6 months to have a decent visitor flow to our site.

Jurgen
www.absolutelyfabulousflowers.com