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Originally Posted by pburton
Sorry to be the grumpy old man trying to spoil the party but I just do not believe we would make even one more sale by having a fancy logo. Even as a teenager I was amazed at how much time a friend's father was spending drawing his logo. I have seen the same thing many times over the years.
Why not spend the time (=money) on something that might increase sales.
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It makes me mad that people can have this attitude! If they only realised how important it is they could do so much better in their business.
Do they think that Rolls-Royce spend millions on branding beacuse they need to get rid of the cash?
I see it all too often in my business, when we are working with multinationals, it is clear that they won't go near a business that doesn't have a clear professional brand, it just isn't safe.
If a company has a poor or no brand, you cannot take them seriously, because they don't take their own business seriously.
We are currently going through a re-brand, it will only cost us about £1000 for the design work, not exactly a fortune for the right results!