Chadster, Matauri,
Perhaps you misunderstood my post. I think this IS a very high impact logo - and the fact that it looks like warning labels is a positive thing! I like the large text as the dominant, but I am just wondering if a minor graphic would add additional value. I've never worked on a newspaper,magazine,or tabloid logo. The standard appears to be a unique bold typeface and no visual, however online this might not be the case. For example, I will never forget the spoof newspaper, The Onion:
http://www.onion.com
Grease