about google as a choice
I'm one of those smaller companies and I tried Google. After reading the topics under google and from seeing first hand what it did for me I quit. I did get double the visits but not valid ones, they came to the first page then left. If you have the time and inclination to really work out the proper keywords / neg keywords and conversion tracking then maybe you'll have better luck? But I really didn't see the return on investment. Just my opinion.
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